Unlock the Future of Marketing With Tech-Enabled Strategies

Friday, Jan. 17, 2025 | 9am – 4pm | Walsh College, Troy

Businesses will learn to navigate and deploy cutting edge digital marketing tools, including deep tech virtual and augmented reality coupled with artificial intelligence. Businesses will learn and deploy these tools, to obtain competitive advantage. They will also get access to digital marketing interns to help them expand their marketing team.

This course will be held in-person at Walsh College (Barry Center, 3838 Livernois Rd, Troy, MI 48083) on January 17, from 9:00am to 4:00pm. The course minimum is 10 people, and the capacity is limited to 75 people.

Agenda

9:00 – 9:15 AM Opening Remarks by Dan Sem & Beth Heiss

9:15 – 9:45 AM AI’s Impact on Remote Visual Guidance

  • Edward Krzysik (VP, Help Lightening)

9:45 – 10:30 AM Convergence of VR & AI

  • Rich Beaudrie (Organic Learner, Chick-Fil-A)

10:30 – 11:00 AM Pixo VR Booth with Platform Demonstration

11:00 – 12:00 PM AI Uses in Business Panel

12:00 – 12:45 PM Chick-Fil-A Lunch

12:45 – 1:15 PM Retail Innovation with Online Research Communities

  • Robyn Ryden (Carhartt)

1:15 – 2:00 PM Why Neuromarketing?

  • Angie Belz (Neuromarketing Lab Director)

2:15 – 4:00 PM Interactive Workshops:

  • How will your business use Neuromarketing
  • How will your business use VR?

Tech Marketing - Speakers

Tech Marketing - AI Panel

Tech Marketing - Afternoon Workshops